About me

If you’ve changed your Instagram bio three times this week because you saw someone else’s page and suddenly doubted yourself again — you’re not alone.

I’ve been there.

Hello, my name is Chinwe.

I’m Nigerian, married, deeply values-driven, and a recovering perfectionist who cares a lot about doing things properly — not loudly, not randomly, but with intention.

I use AI to help women in service-based businesses — women who want to reach and change lives — but feel invisible online because they don’t sell physical products they can wave on TikTok or package into “easy” promotions.

Women empowerment drives everything I do.

Intelligence, lived experience, depth — those things matter to me.

So does integrity. So does clarity.

Five years ago, I worked 8-hour sales shifts, on my feet all day. I understood selling — but Instagram marketing? I was completely clueless. Back then, it was easier because I promoted physical products. I had something to show.

I studied computer science in university. I loved design. That curiosity led me into marketing, then content, then Instagram — and everything kept evolving.

And at some point, I realized something uncomfortable: Selling services is different.

You don’t get to hide behind aesthetics.

You don’t get to rely on trends forever.

Your thinking, your experience, your clarity have to do the heavy lifting.

I’ve been building this brand for over three years — since the Christos era, if you remember that far back.

Back then, I didn’t even know what a “link in bio” was.

There were months I posted consistently and sold nothing.

Times I wanted to go deep with my message but kept producing surface-level content — even though I knew I had more to say.

From the outside, it looked like I was doing well. Inside, I was questioning everything.

Should I talk about content — because I’m HerContentCoach?

Should I talk about AI — because that’s what gets attention?

Why did nothing feel fully aligned?

What I really wanted was simple: To speak to women in services.

To say something real.

To be proud of my own voice.

Then one day, I saw a post by Vanessa about the buyer’s journey — and everything cracked open.

If buyers have patterns…

If marketing has structure…

If strategy actually means something…

Then how do you choose the right strategy for you — without copying gurus, burning out, or second-guessing yourself every week?

I’m an AI lover, so I went to work.

I started studying behavior.

Content systems.

Sales psychology.

How clarity, strategy, workflow, and automation are actually connected.

And how AI should sit at the center — not as a gimmick, but as support.

That’s when it clicked.

Strategy means nothing without clarity.

Who you are.

What makes you different.

Your signature offer.

Your lived experience.

It’s like a relationship — you can’t give meaningful gifts if you don’t understand what breaks someone down or lights them up.

Marketing works the same way.

Especially on Instagram.

Today, I feel in control of my business.

I understand what drives what.

I know why content converts — or doesn’t.

Your clients are already on Instagram.

Growth doesn’t come from chance.

It comes from building the right foundation behind the scenes — so the right women finally see themselves in your content and choose you.

That’s the work I do now.

With clarity first.

With AI as support.

And with deep respect for the women I serve.